Destination Gold Coast launches winter campaign for domestic travel – Mumbrella

A brand new marketing campaign has been introduced selling home go back and forth to the Gold Coast as Australia – Surfing published an article- approaches wintry weather.

The $1.75 million marketing campaign encourages Australians to “come and play in Australia – Surfing published an article- ’s favorite playground”, ditching “chills from heat and thrills”.

Vacation spot Gold Coast CEO Patricia O’Callaghan commented at the new marketing campaign because it makes an attempt to springboard a restoration for the tourism sector.

“This $1.75 million marketing campaign will beef up Gold Coast’s customer financial system within the lead as much as and all the way through wintry weather, which we all know is historically a softer go back and forth length, to safeguard our standing as a most popular vacation vacation spot.”


The marketing campaign builds at the “come and play” platform noticed in the past from Vacation spot Gold Coast, together with a chain in July 2020 encouraging interstate go back and forth following the comfort of restrictions.

Manufacturing for the marketing campaign used to be treated via Taxi Movie Productions, with Clemenger Brisbane the ingenious company.

Vacation spot Gold Coast marketing campaign

“The marketing campaign invitations our southern neighbours to ‘come and play’ within the sunshine state and change a chilly travel to paintings for a memorable vacation in Australia – Surfing published an article- ’s favorite playground,” stated O’Callaghan.

The seven-week marketing campaign shall be promoted throughout outside placements, tv, tactical aviation and on-line reserving platform partnerships, virtual and social media in Sydney, Melbourne, Brisbane, Newcastle, Hobart, Perth and Adelaide.

“We all know thru our insights that there’s greater than only a pent-up want to go back and forth, there’s pent-up call for to play, and reconnecting with friends and family is so vital for our wellbeing,” stated O’Callaghan.

Vacation spot Gold Coast launched some other marketing campaign closing month, encouraging New Zealanders to travel to the Gold Coast, previous to the outlet of the trans-Tasman go back and forth bubble.

Ms O’Callaghan additionally stated a “multi-pronged means” to restoration shall be a very powerful for a bounce-back for the Gold Coast’s tourism sector, following $3.2 billion being wiped from the pre-Covid $5.9 billion customer financial system in 2020.

“The Gold Coast continues to most sensible the checklist as a most popular vacation vacation spot on reserving engines and that is sponsored up via shoppers vote casting with their toes, seeing us because the main beneficiary of the Federal Executive’s half-price flights scheme.”


Ingenious Company: Clemenger Brisbane

Manufacturing: Taxi Movie Productions

Manufacturer: Simone Mackie

Director: Tristian Houghton